To me all the elements are there. There's an interest for this video, no brand is apparent and there is also a good punch, not to forget the message reaches the viewer's emotional side. The interest is mostly supported by the fact that the viewers rely on the title and expect another great "wazzzup!" 2minutes like what they have been used to in the past Superbowls. Therefore, you can reach any american with that video because of the apprehension you've renewed. The interest is later on due to the fact that the reality shown in this video, even though it's accentuated, is similar to what americans have been through in the recent years and the subjects they have been debating for the past months in the presidential campaign. Finally the message is engaging and positive.
I wish I were an american for one day, on november 4th.
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