Saturday, December 27, 2008

Casual Prince of Darkness


Anyone can be the Prince of Darkness in World of Warcraft, sorry Ozzy. I love how video games now target a wider segment of players, making it more accessible for anybody to become a part of what used to be reserved for geeky subcultural groups.

Et lorsqu'on parle de phénomène d'aspiration, Guitar Hero joue le tout pour le tout!

Friday, November 7, 2008

Chemin de vie, ou comme on dit en latin...

Parfois, il m'arrive de retourner la caméra vers moi...le temps d'un clic (ou d'un CV).

Aux employeurs,
si vous vous êtes rendu jusqu'à ce blogue c'est que vous connaissez déjà mon nom. En voici donc un peu plus sur moi:
CV
Téléchargez la version créative
Visualisez la version conventionnelle
Dossier de presse
La Presse (mercredi 2 juillet 2008)
The Gazette (samedi 5 juillet 2008)
Infopresse.com (vendredi 16 mai 2008)
AMM-PCM (vendredi 16 mai 2008)

Cordialement, Alexandre Simard

Tuesday, October 28, 2008

Great viral example - Wassup 2008

To me all the elements are there. There's an interest for this video, no brand is apparent and there is also a good punch, not to forget the message reaches the viewer's emotional side. The interest is mostly supported by the fact that the viewers rely on the title and expect another great "wazzzup!" 2minutes like what they have been used to in the past Superbowls. Therefore, you can reach any american with that video because of the apprehension you've renewed. The interest is later on due to the fact that the reality shown in this video, even though it's accentuated, is similar to what americans have been through in the recent years and the subjects they have been debating for the past months in the presidential campaign. Finally the message is engaging and positive.

I wish I were an american for one day, on november 4th.